CRM Integrated/collaborative
#
Departments within
enterprises — especially large enterprises — tend to function with little collaboration. More recently, the
development and adoption of these tools and services
have fostered greater fluidity and
cooperation among sales, service,
and
marketing. This finds expression in the concept of collaborative
systems that use
technology to build
bridges between departments. For
example,
feedback from a technical
support
center can enlighten marketers about specific services and product
features clients are asking for. Reps, in their turn, want to be able to
pursue these
opportunities without the burden of re-entering records
and contact data into a separate SFA system #
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