CRM Fragmentation

CRM Fragmentation

#Often, poor usability can lead to implementations that are fragmented — isolated initiatives by individual departments to address their own needs. Systems that start disunited usually stay that way: #siloed thinking#CRM and decision processes frequently lead to separate and incompatible systems, and dysfunctional processes.
A fragmented implementation can negate any financial benefit associated with #a customer relationship management system, as companies choose not to use all the associated features factored when justifying the investment. Instead, it is important that support for the CRM system is companywide. The challenge of fragmented implementations may be mitigated with improvements in late-generation CRM systems.