Monday, December 31, 2012

What Is CRM..????

 CRM Or Customer relationship management

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers and prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, service and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

CRM Knowladge 

1 comment:

  1. CRM has evolved into many different modules but has proven to be a great strategic tool to manage business process and improve sales.
    As you have mentioned, it helps in automating, organizing and synchronizing the processes.
    Read more about why CRM is the need to build relationships